Cookie Policy

Last Updated: May 16, 2026

1. Introduction

Welcome to Via 313's Cookie Policy. Via 313 ("we," "us," or "our") operates the website bbq-via313.digital (the "Website"), where we share our passion for Detroit-style BBQ and pizza with our valued customers across the United States. Like most modern websites, we use cookies and similar tracking technologies to enhance your browsing experience, understand how visitors interact with our site, and deliver relevant content and advertisements.

This Cookie Policy is designed to provide you with clear and comprehensive information about what cookies are, which cookies we use, why we use them, and how you can manage your cookie preferences. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our Website.

We are committed to complying with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents, and the Federal Trade Commission (FTC) Act guidelines on consumer protection and digital advertising disclosures.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make their websites function efficiently, improve user experience, and provide reporting information.

Cookies set by the website owner (in this case, Via 313) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable features or functionality provided by third parties, such as advertising, interactive content, and analytics. The third parties who set these cookies can recognize your device when it visits our website and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit bbq-via313.digital, our web server sends a cookie to your browser, which stores it as a small file on your device. The next time you visit our site, your browser sends the cookie back to our server, allowing us to recognize you and remember your preferences. Cookies can store a variety of information, including your language preferences, items in your shopping cart, login status, and browsing behaviors.

Cookies cannot execute programs or deliver viruses to your computer. They are unique to your browser and device and cannot be read by any website other than the one that created them (in the case of first-party cookies).

2.2 Similar Tracking Technologies

In addition to cookies, we may also use other similar technologies, including:

  • Web Beacons (Pixel Tags): Tiny graphic images embedded in web pages or emails that track whether a page was accessed or an email was opened.
  • Local Storage: Similar to cookies but stored directly in your browser with greater storage capacity.
  • Session Storage: Temporary data stored for the duration of your browsing session.
  • JavaScript Tags: Code snippets that collect data about your interactions with our Website.

3. Types of Cookies We Use

We categorize the cookies we use into four main types: Essential, Functional, Analytics, and Advertising cookies. Below is a detailed description of each category.

3.1 Essential Cookies

Essential cookies (also known as "strictly necessary" cookies) are required for our Website to function properly. These cookies enable core functionalities such as security, network management, and accessibility. Without these cookies, certain parts of the Website may not work correctly. Because these cookies are strictly necessary to deliver the Website's services, you cannot refuse them through our cookie management tools; however, you can block them through your browser settings (please note this may impact your ability to use the Website).

3.2 Functional Cookies

Functional cookies allow our Website to remember choices you make (such as your language preferences, location, or login details) and provide enhanced, personalized features. These cookies improve the quality of your visit and make your experience more convenient. For example, they may remember your online order preferences or your preferred restaurant location so you don't have to re-enter this information on subsequent visits.

3.3 Analytics Cookies

Analytics cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This information helps us improve the structure and content of our Website. We use Google Analytics, a service provided by Google LLC, to collect and analyze this data. Google Analytics uses cookies to track visitor behavior, including pages visited, time spent on the site, traffic sources, and geographic locations.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers. We may use Google Ads and other advertising platforms to run targeted campaigns promoting Via 313's menu items and special offers.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on bbq-via313.digital, including their names, purposes, types, and durations.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID to generate statistical data on how visitors use the Website. Used to distinguish users and track sessions across the site. Analytics (Third-Party) 2 years
_gid Google Analytics Registers a unique ID to generate statistical data on how visitors use the Website. Used to distinguish users on a daily basis. Analytics (Third-Party) 24 hours
_gat Google Analytics Used to throttle request rates to Google Analytics, limiting the collection of data on high-traffic websites to prevent server overload. Analytics (Third-Party) 1 minute
_gcl_au Google Ads Used by Google AdSense and Google Ads for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions and links ad clicks to conversions. Advertising (Third-Party) 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Identifies browsers for targeted advertising. Advertising (Third-Party) 3 months
cookieconsent_status Via 313 (bbq-via313.digital) Stores the user's cookie consent preference to ensure we do not repeatedly ask for consent. Essential (First-Party) 1 year
session_id Via 313 (bbq-via313.digital) Maintains your active session and login status while navigating the Website, including online ordering functionality. Essential (First-Party) Session (expires when browser is closed)
cart_token Via 313 (bbq-via313.digital) Remembers the items you have added to your online order cart so they are retained during your visit. Functional (First-Party) 7 days
preferred_location Via 313 (bbq-via313.digital) Remembers your preferred Via 313 restaurant location to provide a personalized and convenient ordering experience on future visits. Functional (First-Party) 30 days
_GRECAPTCHA Google reCAPTCHA Used by Google reCAPTCHA to provide spam and bot protection on forms, including our contact and reservation forms. Essential (Third-Party) 6 months
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads in order to measure the efficacy of an ad. Advertising (Third-Party) 1 year

Please note: The cookie list above may not be exhaustive. We regularly review and update the cookies we use, and this table will be updated accordingly. The actual cookies present on any given page may vary depending on the features and third-party integrations active on that page.

5. Third-Party Cookies and Services

We work with a number of trusted third-party partners who may set cookies on your device through our Website. These third parties include but are not limited to:

  • Google LLC (Google Analytics, Google Ads, Google reCAPTCHA, Google DoubleClick)
  • Meta Platforms, Inc. (Facebook Pixel for advertising)
  • Online ordering platforms integrated with our Website
  • Social media platforms (if social sharing or embedded content features are present)

We do not have direct control over the information collected by third-party cookies. Please refer to the respective privacy policies of these third parties for more information about how they use your data:

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for essential cookies that are strictly necessary for the Website to function). You can exercise your cookie preferences in the following ways:

6.1 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can set your browser to block cookies, delete existing cookies, or notify you when a cookie is being placed. The steps for managing cookies vary by browser. Please refer to the help documentation for your specific browser:

Please be aware that if you use different devices (e.g., your computer, smartphone, and tablet), you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

6.2 Google Analytics Opt-Out

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on. This add-on instructs Google Analytics JavaScript (ga.js, analytics.js, and dc.js) to not send information to Google Analytics.

Download Google Analytics Opt-out Add-on

6.3 Google Ads and Interest-Based Advertising Opt-Out

You can opt out of personalized advertising from Google by visiting Google's Ads Settings:

Google Ads Settings

6.4 Facebook (Meta) Advertising Opt-Out

To opt out of interest-based advertising from Facebook, you can adjust your ad preferences in your Facebook account settings or visit the following link:

Facebook Ad Preferences

6.5 Industry Opt-Out Tools

You may also use the following industry-wide opt-out tools to manage interest-based advertising from multiple companies at once:

7. Impact of Disabling Cookies

While you have the right to manage or disable cookies, please be aware that doing so may affect your experience on bbq-via313.digital. The impact depends on which types of cookies you disable:

Cookie Type Impact If Disabled
Essential Cookies Core Website functionality may be severely impaired. You may be unable to complete online orders, log in to your account, or access certain secure areas of the Website. We strongly recommend not disabling these cookies.
Functional Cookies Your personalization preferences (such as saved restaurant location, language settings, and order history) will not be retained between visits. You may need to re-enter your preferences each time you visit.
Analytics Cookies We will not be able to monitor and improve Website performance based on your usage data. This will not directly affect your browsing experience, but may indirectly result in a less optimized site over time.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see the same ads repeatedly, and we will be unable to measure the effectiveness of our marketing campaigns.

8. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding the use of cookies and the personal information collected through them. These rights include:

  • Right to Know: You have the right to know what personal information we collect through cookies, how it is used, and with whom it is shared.
  • Right to Delete: You have the right to request deletion of personal information we have collected from you through cookies.
  • Right to Opt-Out of Sale or Sharing: If we sell or share personal information collected through advertising cookies with third parties for cross-context behavioral advertising, you have the right to opt out. You may exercise this right by using the opt-out tools listed in Section 6 of this policy or by contacting us directly.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
  • Right to Limit Use of Sensitive Personal Information: To the extent that any cookies collect sensitive personal information as defined under the CPRA, you have the right to limit its use.

To exercise any of these rights, please contact us using the contact information provided in Section 10 of this policy. We will respond to your request within 45 days as required by California law.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you through a prominent notice on our Website or via email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of bbq-via313.digital after any changes to this policy constitutes your acceptance of those changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

Via 313 — Contact Information